To fashionista’s, the guest experience seems unknown unless you’re willing to pay the price by shopping at high-end retailers; however this idea of customer service is paving a new road in the everyday market. Retailers such as Maurices and Francesca’s Collections have taken the philosophy of “Guest Experience” to heart and have incorporated it in their business approach.
What is the guest experience? It’s quite simple. When walking into a store such as this, an individual is waiting to greet you with questions similar to, “What are you looking for today?” which to most, seem common; however, the approach on adding the associates name and the associates delivery in more of a “friend-like” manor are what make the first time customers into regulars at these particular spots. When picking out items from the racks, the same associate is ready to secure a dressing room and offer any sort of assistance. Basically, these individuals working for these retailers love fashion and enjoy the process of styling their guests which takes a heavy burden off the guest’s shoulders, especially when shopping alone. The most satisfying part about the guest experience is that the customer is setting the pace and the well-trained associates at these establishments keep up quite well.
The real difference between retailers with this technique and their competitors is that this type of service is a norm. This does not exude going above and beyond for a customer. These retailers hire associates who are driven to follow the company’s philosophy and deliver a quality guest experience.
And who doesn’t love that?
