Berluti, the signature part of the ideal male wardrobe in the LVMH stable, has named Haider Ackermann as their creative director. This is the next step in Ackermann’s career, following his own men’s clothing line being released only 3 years ago in 2013.
Berluti was originally founded as an upper-class men’s brand in 1895 and has been run by four generations of the Berluti family. Ackermanns’s designs are vastly known for his edgy spice in his woman’s clothing line and now he aspires to bring that unique vision to his current position. Haider taking the wheel of a global brand like Berluti discloses convention in the industry, and will most likely produce more intrigue, not only in his upcoming creative innovations but in viewers.
Ackermann’s approach and combination of men’s and women’s clothing lines show true integrity for a fashion figurehead, as well as, a new named creative director. He shows equality in the two sexes in a Louis Vuitton ad campaign featuring Jaden Smith, actor, in products from his women’s line. With this campaign, it’s obvious that he has voguish flavor and isn’t afraid of change, rather embraces it, leaving all of us in surprise. “Everyone was expecting me to do women’s wear, so I wanted to do something else,” he said.
Although, we all hope to be in awe with his redefinition of the high luxury sneaker that is, now, dependent on him. He will continue to run his own brands, men and women, simultaneously while embracing his job at Berluti. Also, he isn’t worried about the back and forth demand by designing two labels, hopefully he’s confident in that. This has big potential for the future, and we are excited to see where this goes from here.
