Helmut Lang’s New Global Taxi-Inspired Capsule

On May 31, 2018, Helmut Lang released photos on Instagram and Twitter, revealing his new project inspired by taxi drivers from around the world. Helmut Lang’s new Global Taxi project was released after the success of his last Taxi project which focused solely on New York City Taxi drivers.

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Hong Kong taxi drivers for Helmut Lang by @alexleese and @luke_guy_fi Global Taxi capsule coming soon

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In his last Taxi collection, Helmut Lang employees were posted all around lower Manhattan, giving pieces from the limited edition collection to taxi drivers. In his Global Taxi campaign, Lang released short documentaries on Instagram about taxi drivers in Hong Kong and Tokyo.

One driver from Hong Kong named, Chen Wan Yat, retold his stories as a young person living in Hong Kong. According to Chen, he was involved in illegal activities and was often jailed during his youth. The now 73-year-old taxi driver shared, “When you get to a certain age, you just get tired…Driving a taxi helped me find my purpose. I have to do it well. I am trying my best to do it well.” The focus of the collection brings the attention to modest, working-class people, like taxi drivers, and the role that they play in shaping the culture of the cities they drive in. The values of modesty and humbleness, highlighted in these promotional videos, is a common theme in the design of the clothing pieces.

 

The collection consists of crewneck sweatshirts, hoodies, and t-shirts that come in a number of colorways. Each colorway represents the colors on taxis from different parts of the world. For example, the red and white colorway represents Hong Kong’s taxi drivers because their cars have a red body and white roof. The orange and black colorway is inspired by London’s taxi drivers because their taxis are black. The green and white colorway represents Tokyo’s taxi drivers and the white color represents France. Each hoodie and t-shirt has the “TAXI” in the middle of the chest in a simple font. The simplicity and minimalistic design of the pieces paying homage to the humble and modest nature of working-class taxi drivers.


The collection ranges from $175 to $255 and is available on the Helmut Lang website for pre-orders and will officially release on June 30th.

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