To kick off Fall 2014’s New York Fashion Week, H&M has announced a collaboration with actor Kate Mara and celebrity stylish Johnny Wujek. The best friend duo will be curating H&M storefront windows at nine New York store locations.
The window display designs will be inspired by their love for New York City and driven by their own personal styles. The displays will juxtapose Mara’s more approachable, chic style with Wujek’s more bold and quirky approaches. Inspired by New York’s flashing lights, endless skylines, and bridges, the window displays will mirror this New York-inspired lifestyle and showcase the brand’s new H&M Studio collection that will also be shown on the runway in Paris Fashion Week.
The duo was excited to be working together with H&M on such a cool project. “I am thrilled to collaborate with H&M and bring this collection to life with the help of my best friend and inspiration Johnny Wujek. It was a no brainer for us to work together on this as we both have a true appreciation for accessible high fashion and our favorite city of New York.” Says Kate Mara
Wujek, stylist for celebrities such as Katy Perry and Kim Kardashian, also expressed how eager he was to work on the project. “Immediately I said yes to work on this incredibly creative project with H&M and Kate. H&M is a pioneer in the field of fashion and being asked to Creative Direct their store windows for the opening of New York Fashion Week was my Mannequin dream come true – one of my favorite movies growing up. I can’t wait for people to walk by and see the beauty we make in the H&M windows,” says Johnny Wujek
Their work will be unveiled on September 4th, at an exclusive event and panel discussion for fashion students at H&M’s new Fifth Avenue flagship store.