Men’s Fashion Week has officially closed as of this weekend in Paris. In many ways, the two-week season was filled with several remarkable moments. However, just as everyone thought it was over, Jacquemus surprised everyone with a show just one day after the season was supposedly over.

The French fashion brand presented its menswear collection, which is a definite reference to the beginning of the summer season. After all, the show took place at an actual beach, the Calanque de Sormiou to be exact. The idyllic beach is located on the outskirts of Marseille.

The brand’s namesake, Simon Porte Jacquemus, cited the gadjo as his inspiration. The word has traditionally been used within the Romani community to refer to outsiders. However, in this context, it seems to refer to an attractive, rebellious archetypal male. This seems to make a lot of sense, as much of the collection does seem concerned with the tanned, skin-bearing aesthetic.

Jacquemus stated “I don’t think there is this Mediterranian boy in the market. Not with a solar energy like this.”

There was a solar energy indeed. The collection could largely be defined by its bright colors and decidedly vernal in style. Most of the clothes came in solid colors, such as bright blue, red, and yellow. Models mainly sported swim trunks and shorts, often promenading down the catwalk open-chested. Jacquemas added a few playful flourishes such as bucket hats and fanny packs.

Marseille is Jacquemus’s hometown, and he certainly took a page from the city’s street fashion. “There are a lot of clichés and I have tried to have humor – but without laughing at them, without being tacky. I’m proud of them.”

The designer was not necessarily in the mood for the more avant-garde offerings we often see in the world of high-fashion stating “I am not going to be the designer with the ruffled shirt and the super-experimental pieces, but I will try to put my signature on my everyday looks.”

The truth is that amid the beachy playfulness of the collection, one truly gets a true sense of individuality and humanity from the designer. Not only do these pieces seem to impart some of Jacquemus’s experience and background, but they are ultimately wearable. This is a phenomenon that, in many ways, makes the style of the clothes so much more relatable and ultimately, more approachable.


Featured Image via Pixabay/Cuongdv

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