Jimmy Choo’s fall campaign is getting a tad sentimental. And after 20 consecutive years of iconic shoe styling, can we really blame them?
The campaign will feature a rock solid lineup of models who represent different generational moments.
Xiao Wen Ju
The anniversary campaign will feature, of course, the Jimmy Choo’s classic pointed pump, as well as their strappy sandal. The collection will also introduce seasonal pieces as well, including a fall velvet pimp and lace-up boots.
WWD reports that the women (and of course the shoes) are the feature in this fall ad campaign. Jimmy Choo will showcase these models who they feel represent the brand in its past, present and future. A simple backdrop and neutral styling allow the women to command the attention the shoes and brand, as a whole, deserve.
Sandra Choi, Jimmy Choo’s creative director, tells WWD, “The fall 2016 campaign is a reflection of the characters who embody the Jimmy Choo brand values both during the past 20 years and into the future. It’s a modern vision of our woman and it signals a bold new chapter.”
Come Septemeber, the brand will celebrate its 20 years in issues worldwide, followed by a video campaign that will run on Jimmy Choo’s website.
As of now, Jimmy Choo is featuring their ‘Memento Collection.’
Choi says of the collection, “In celebration of our 20th anniversary, I have designed MEMENTO, a tribute to the entrance-making moments that have come to define Jimmy Choo style. The 20 shoes and bags comprising the capsule collection honour our legacy of high glamour looks – many of which have been played out over the years on the red carpet. Reimagined and designed for today, the collection is intended to thrill and delight in equal measure.”
Bejeweled t-straps and pointed toe pumps are just a few of the iconic heels that have found their way into the collection. Start saving now, though. These classic Choo’s are worth a pretty penny, starting around $675 and capping at around the $4,000 mark.
For the past 20 years, Jimmy Choo has consistently proven to be the it-footwear of the stars. Their eye for design and presence among the elite (i.e. Princess Diana, Michelle Obama, the Duchess of Cambridge, must we go on?) have made the Choo brand as coveted as when their styles first hit the market.
The ‘Memento Collection’ and their upcoming fall campaign celebrate, quite stunningly, Jimmy Choo’s high class and high heeled legacy.