Just last month, French brand AMI Alexandre Mattiussi was revealed to be part of Mr Porter’s ‘Vive La France’ capsule collection series.
Now the luxury brand has collaborated with K-Way on a capsule collection for the fall season.
The collection works with K-Way’s signature windbreakers that embody the French brand’s heritage and blends them with AMI’s colorful stripes, oversized silhouettes and a mixture of fabrics. The pieces are both playful and masculine.
Mattiussi is a long-time fan of the label and used to wear K-Way’s signature windbreakers as a kid, and still does even today. According to a 2018 Women’s Wear Daily report, the designer explained that he “shares a design philosophy with K-Way that is casual, elegant and wearable, so the brands were easily fused.”
The AMI label, which was elected to the Chambre Syndicale de la Mode Masculine in 2016, for fall will introduce what it terms as men’s wear for women or “boyfriend-style” silhouettes. The brand counts a staff of about 70 and has around 350 points of sale internationally. Sales have been doubling annually, though Mattiussi does not disclose figures, according to a 2018 Women’s Wear Daily report.
According to the brand’s website, “AMI, meaning ‘friend’ in French, stands for a relaxed, authentic and friendly approach to fashion and captures that particular type of Parisian nonchalance that is young, cool and carefree. In 2013, Alexandre was the first men’s designer to win the prestigious ANDAM prize. AMI has six boutiques across Paris, Tokyo, London and Hong Kong as well as over 300 points of sale worldwide.”
K-Way was founded by Leon Claude Duhamel in 1965 Paris. It is known for its lightweight, colorful and waterproof jackets in nylon. K-Way has collaborated with brands including No. 21 and Dsquared2.
Past and ongoing collaborations for AMI include Gap, Smiley and 24 Sèvres.
