Nike brought in a new pretty face to represent the brand. Photos posted on Well + Good make it clear that the new Nike campaign puts an emphasis on natural beauty. This move marks a new direction for Nike, as this is the first time they have featured a model as the face of the brand. In the advertisements released so far, Kloss is focused, strong and fit.
In a Well + Good interview, Nike spokesperson Joy Davis Fair said, “Karlie Kloss is an athlete and young professional at the top of her field who represents the attitude and energy of young female athletes everywhere. We think this is an inspirational photo shoot highlighting a notable female athlete that prioritizes a healthy lifestyle.”
Karlie Kloss is a Chicago native and has made major waves in the modeling industry. On Models.com, she ranks number seven in the Top 50 female models, and Vogue Paris placed her in the Top 30 of the 2000’s. A former ballet student, a favorable height of 6’1’’, an incredible smile and face structure has paid dividends for her in the fashion industry. Additionally, she’s a Victoria’s Secret model and has her own line of cookies, Karlie’s Kookies. A portion of the proceeds from each tin of Karlie’s Kookies sold goes to meals for those in need.
Athletic gear is familiar ground for models. Heidi Klum created a line for New Balance that has released its third run of sneakers and workout wear. According to Forbes, Klum’s net worth is estimated to be between $50 and $70M. Miranda Kerr wears Skyscape sneakers for Reebok ads. Kerr made history as the first Australian to participate in the Victoria’s Secret campaign and has launched her own organic skincare line, KORA Organics.
