David Yurman announced Wednesday, June 11th, that Kate Moss will be returning for his new campaign.
The focus of the campaign is going back to the basics, explains the CEO and founder. According to the Huffington Post, even with a timeless style, the line has managed to evolve it in a successful way, but with the classic sense still present.
As for the choice of Kate Moss, she is sophisticated, iconic and rock n’ roll at times. Moss was the front runner for the brand for eight years until she took a break, since then Gisele Bundchen and Kate Upton have graced the ads.
The campaign is titled: Enduring Style. The location for the lines photo shoot were based in Turks and Caicos. It will be ten years since Kate Moss has had a partnership with the brand, as well as with legendary photographer Peter Lindenbergh. The campaign will be released in August. In the meantime, you can get your fill on Kate Moss, who is currently the fashion editor for Vogue UK, through her chic line, available at Topshop.
