Kate Upton, 22, is the new face of the Bobbi Brown campaign, which has just been released. The collection contains a range of summer beach colors like sandy neutrals, ocean blues and pretty pinks.

Prior to hiring Upton, Bobbi explained in a YouTube video that she was looking for a new ambassador who was both “confident” and “independent.” The news that Upton would replace Katie Holmes as the face for the beauty line came in March when Bobbi exclaimed via Twitter, “Proud to announce @KateUpton as the new face of Bobbi Brown – a beautiful, confident, empowered woman.” Upton was eager about her new position as well, responding to Bobbi with, “You’re such an inspiration and your products have been everywhere growing up.”

Similar to Holmes’ looks for the line, Upton wears neutral colored make-up for Bobbi Brown’s Surf & Sand Summer Colour Collection, inspired by Bobbi’s favorite vacation spot. This look is subtle and natural, perfecting the beach look just in time for summer.

Meanwhile, the supermodel sports vampy red lips for the new Crazy For Lip Collection. In the new Lip Extravaganza campaign, Upton shows off her classy, Old Hollywood side with ruby lips and darkened browns. Her beauty look in these images is timeless. The ads celebrate the 32 new lip colors that are being added to the beauty brand’s original Lip Color collection. The new colors all feature the Brown’s classic vitamin-enriched formula.

The actress and Sports Illustrated model shared her experience of working with Bobbi, saying, “Working with Bobbi has been amazing and I’m thrilled the first images of our collaboration are out there. She and I share such similar views on embracing who you are.  I love that I’m a part of spreading that message.” Upton also told Vogue that she loved the Bobbi Brown cosmetics because they’re, “so light, and I’m such a Florida girl, that it just goes along with my lifestyle.”

On working with Upton, Bobbi said, “Kate does what she feels and doesn’t follow anyone’s rules. She is a total individual, who is comfortable in her own skin. That confidence radiates from her and really draws people in. It’s part of what drew me to her from the beginning.” Bobbi also stated that, “She not only represents beauty – although I think all women are beautiful – but she has incredibly good energy. She is happy, she is strong, she is smart, she is open, and she is really versatile.” The collection is set to launch in July.


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