Katy Perry Steps into Fashion with Footwear Line

Pop star Katy Perry is breaking into the fashion world. She’s officially partnered with Global Brands Group to create a line of shoes. Called Katy Perry Footwear, the line will include sneakers, sandals, pumps and stilettos that reflect Perry’s playful, colorful personality and style.

Photo by Tony Barson
Photo by Tony Barson

The line had its debut at FFANY in New York earlier this month, and will launch in department and specialty stores, as well as online. Perry hinted that this shoe collection might only be the beginning for her. She told WWD,

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“It’s been a creative goal of mine to be a real contributor in the affordable fashion space. Launching a footwear collection felt like a natural first step for me.”

While Perry is a newcomer to the fashion industry, her name is known in the cosmetics and fragrance world. In 2010, she partnered with Nordstrom to launch Purr by Katy Perry, her first perfume. Since then, she’s launched Meow, Killer Queen, Royal Revolution, Mad Potion, and Mad Love. Perry has also been a face for CoverGirl, and in April, her first makeup line, entitled the Katy Kat Collection, was launched with them.

Katy Perry’s style is memorable, to say the least. She wears bold, bright, and playful colors that often have an almost cartoonish style. One of her favorite designers is Jeremy Scott, the creative director for Moschino, who designed her outfits for her performance at the Super Bowl XLIX Half Time show.

Photo by Vittorio Zunino Celloto
Photo by Vittorio Zunino Celloto

Perry’s shoes will include materials such as lucite, vinyl, and metallic and floral prints. Several sketches have been released as a preview for the collection. The shoes will be available in Spring 2017 with prices ranging from $59 to $299.

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