La Perla is an italian clothing company that specializes in women’s lingerie. When you think La Perla, you think luxury lingerie. Now, under new management, the company has decided to relaunch a version of their menswear label located at Pitti Uomo, in Florence. The show will be featured on June 19th.
Emiliano Rinaldi, the company’s creative director, has been given the task of completing this project. Rinaldi released that the collection is “inspired by the submarine world.” The designs featured within this line will have a lounge wear feel, but will also include beachwear. In the past, La perla has designed mostly fine t-shirts for men and “hasn’t ever been reminiscent of sportswear,” says Suzy Biszant, La Perla’s CEO of North America.
There will be cameos of jellyfish, giant oysters, fish and sea horses. Sounds like a bad school trip to the Aquarium, so why is the world so interested? 2014 has been the year of the selfie explosion, and with that being said, guys have been taking more pictures of themselves in their tighty whities than ever before. Now would be the time that a luxury lingerie company might make their move to gain attention of the FashionMister by creating more luxury loungewear for men.
There will be a runway collection and a main collection. The collections will be reaching La Perla boutiques Spring 2015.