Lane Bryant Collaborates With Tanesha Awasthi

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The plus-size retailer went to Tanesha Awasthi for its first-ever influencer product collaboration, to be released during New York Fashion Week.

The line, a collaboration with Reunited Clothing, is a 20-piece assortment of dresses, sportswear separates, outerwear and denim designed to favor curves. Sizes range from 12 to 28 with pricing from $34.95 to $149.95.

Tanesha Awasthi is the founder of Girl With Curves; a popular fashion, beauty and lifestyle blog geared toward women ages 25 to 45. A University of California at Berkeley graduate, Awasthi launched Girl With Curves in 2011 while simultaneously working as an account manager for a network security company in Silicon Valley. In 2013, she quit her job in tech to run her web site full time. Girl With Curves now has more than 1.6 million subscribers, according to a 2018 Women’s Wear Daily report.

Girls with Curves is an award-winning blog made possible by people who believe women deserve to look and feel beautiful, regardless of weight, shape or size.

Image via Women’s Wear Daily

According to the blog’s website, They cover everything from trends, style tips, beauty advice, parenting, wellness and much more by answering your burning questions, solving style and beauty problems, all with an unapologetic air of confidence. Most importantly, we aren’t afraid to discuss the stuff we all struggle with – like self-esteem, body image, motherhood, where to find the perfect shade of lipstick, denim that doesn’t gape at the waist and shapewear that works without cutting off our circulation.

“I had this idea in my mind when I was 12 years old that I was either going to be a fashion designer or I was going to move to New York right after high school and work at a magazine,” Awasthi said to Women’s Wear Daily in a 2018 report. “I’m an English major, I’m a writer at heart, but I’ve always loved fashion and I’m also a Pisces, so I’m super creative.”

The Girl With Curves x Lane Bryant collection is “classically feminine” and “polished but practical,” with reasonably priced options to go from work to weekend. The offerings were inspired by Awasthi’s readership and her Californian style — jeans, a T-shirt and sneakers, according to a 2018 Women’s Wear Daily report.

Girl With Curves x Lane Bryant will be available starting Sept. 9 in Lane Bryant stores and on lanebryant.com.

I tend to focus my attention outwards and am drawn to the external world of action. I learn a lot about the world through experience. Focusing on what I have seen, heard, or touched, gives me the ability to develop a practical and realistic outlook on the world. Making decisions based on impersonal criteria like principles and logic is very important to me.I accept responsibility for my actions. When I succeed, I accept the satisfaction of the achievement, and if I do fail at something, I learn from it and do better next time. I feel confident in my abilities and am accepting of myself. I have good time management skills. I am able to fit the most important things in life into my schedule. I have a strong sense of goal commitment.

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