LaQuan Smith’s ASOS Collaboration

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According to the fashion designer’s website, LaQuan Smith, born in Queens, New York, started his brand at the age of 21. Smith spent his early years instructed by his grandmother who instilled a passion and skill for sewing and pattern making.

Since its formal debut in 2013, the brand has gained acclaim for its endless archive of distinctive garments and details. Smith has cultivated an equally dynamic private order clientele which spans the globe from Lagos to London.

He has been dressing some of your favorite celebrities for years. Celebrities such as  Cardi B. and her sister Hennessey, Kim Kardashian, the Clermont Twins, Beyonce, Lady Gaga, and Rihanna.

This week the designer announced his collaboration with online retailer ASOS.

According to a 2018 Essence report, the partnership with the British clothing and accessories powerhouse, which is known for its affordable prices, will now give legions of fans access to Smith’s stunning creations. “The collaboration came about over casual drinks in Paris at the Royal Monceau,” says Smith. “Lola Okuyiga, then director of collaborations and special projects at ASOS, approached us with the opportunity after being a fan of the brand for years. Customers can expect classic, sexy LaQuan Smith shapes—women’s, men’s, accessories, shoes and plus size—reworked for the global ASOS customer. There is something for everyone.”

The ASOS fashion company is primarily aimed at young adults, ASOS sells over 850 brands as well as its own range of clothing and accessories. They offer womenswear, menswear, footwear, accessories, jewelry and beauty products. It sells over 80,000 branded and own-brand products online and through mobile experiences. ASOS has websites targeting the UK, Australia, USA, France, Germany, Spain, Russia and Italy markets. It also ships to over 200 countries from fulfillment centres in the UK, US and Europe

The ASOS x LaQuan Smith collection will be available online in October.

I tend to focus my attention outwards and am drawn to the external world of action. I learn a lot about the world through experience. Focusing on what I have seen, heard, or touched, gives me the ability to develop a practical and realistic outlook on the world. Making decisions based on impersonal criteria like principles and logic is very important to me.I accept responsibility for my actions. When I succeed, I accept the satisfaction of the achievement, and if I do fail at something, I learn from it and do better next time. I feel confident in my abilities and am accepting of myself. I have good time management skills. I am able to fit the most important things in life into my schedule. I have a strong sense of goal commitment.

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