Model Sara Sampaio follows in the footsteps of Taylor Hill and Bella Hadid. The campaign was shot by Mike Rosenthal.

The premium denim and lifestyle brand Joe’s Jeans founder Joe Dahan, who started the company in 2001, will continue to lead product design and brand marketing as creative director.

The brand unveiled its newest campaign, starring Sampaio. Shot in Los Angeles by Mike Rosenthal and styled by William Graper, the fall 2018 images highlight new denim and leather silhouettes, knits and leather outerwear for women, according to a 2018 Women’s Wear Daily report.

In the campaign shoot, Sampaio wears are The Stretch Leather Cropped Boot, The Hi Honey Curvy Bootcut and the Icon Ankle with side detailing. The styles reflect the ongoing trend in high-waisted, cropped styles with hem details, according to a 2018 Women’s Wear Daily report.

“I am so honored to be a part of the Joe’s Jeans family,” Sampaio said to Women’s Wear Daily in a 2018 report. “Working with their team and shooting their iconic denim has been a dream. Proud to join the ranks of the prestigious lineup before me as their newest face.” . “Working with their team and shooting their iconic denim has been a dream. Proud to join the ranks of the prestigious lineup before me as their newest face.”

Karen Castellano, fashion division president at Sequential Brands Group, owner of the Joe’s brand, said to Women’s Wear Daily in a 2018 report, “Sara is a wonderful addition to the legacy of campaign faces for the collection in recent years. An ultimate Joe’s girl, Sara exudes true confidence and femininity. We are excited about the partnership and where she will take the brand.”

The fall collection will be available this month at Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Neiman Marcus as well as at Joe’s freestanding boutiques and online at joesjeans.com as well as specialty boutiques in the U.S. and throughout Europe, Asia, Canada and Latin America, according to a 2018 Women’s Wear Daily.

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