Lilly Pulitzer is Collaborating with Goop for a Colorful Collection

By  |  0 Comments

If you are still looking for that perfect print in bright colors to add to your summer wardrobe, look no further. Lilly Pulitzer, the summer loving brand has got you covered.

Lilly Pulitzer’s latest clothing collaboration is with Gwyneth Paltrow’s lifestyle line, Goop, and it’s everything we ever wanted for our closets.

The lifestyle line launched in the fall of 2008. According to the Goop website, the brand’s roots in content across six key pillars: Wellness, Travel, Food, Beauty, Style, and Work; within those pillars, they curate and sell a tightly-edited array of products that adhere to our brand values, and we also make our own goods. They have created a luxurious, high-performance skincare line made from organic ingredients; a regimen-based vitamin program to address the acute needs of modern women; a gorgeous line of fragrances, crafted from entirely natural and powerful components; and a limited-edition range of fashion essentials, all made in Italy’s finest mills and factories.

According to a 2018 Brit and Co report, Paltrow’s cult-favorite company has launched a clothing line before, but they’ve never teamed up with a brand as iconic as Lilly Pulitzer. The collection dropped on June 28th, you can get your hands on the five-piece limited-edition capsule collection, which features a signature Lilly Pulitzer bold pink and white print, aptly called “Kiss Kiss.”

According to the brand, Paltrow teamed up with Mira Fain, Lilly Pulitzer’s EVP of Product Design and Development, to create the collection, inspired by Lilly Pulitzer’s Palm Beach heritage and Paltrow’s fond childhood memories of the brand.

For the collab, Paltrow says she felt “inspired” by photos of glamorous women rocking their Pulitzer prints, adding that the “opportunity to reinvent the aesthetic has been a lot of fun,” according to a 2018 Brit and Co report.

A blend of Goop’s minimalism and Lilly’s preppy Palm Beach roots, the collaboration features two dresses — a mini and maxi — plus a blouse, floor-length skirt and tote bag. Mira Fain, executive vice president of product design and Development at Lilly Pulitzer, called working with Gwyneth “exciting, fun and creative,” though it’s not the first time the brands have teamed up. In 2009, Goop and Lilly designed a limited-edition bathing suit in support of the Epidermolysis Bullosa Medical Research Foundation, but this marks their first foray into dry-land apparel, according to a 2018 Us weekly report.


I tend to focus my attention outwards and am drawn to the external world of action. I learn a lot about the world through experience. Focusing on what I have seen, heard, or touched, gives me the ability to develop a practical and realistic outlook on the world. Making decisions based on impersonal criteria like principles and logic is very important to me.I accept responsibility for my actions. When I succeed, I accept the satisfaction of the achievement, and if I do fail at something, I learn from it and do better next time. I feel confident in my abilities and am accepting of myself. I have good time management skills. I am able to fit the most important things in life into my schedule. I have a strong sense of goal commitment.

Translate »
Thanks for signing up.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.
WordPress Popup Plugin