Chanel and Fendi’s creative director Karl Lagerfeld, founder of Comme des Garcons Rei Kawakubo, luxury shoe designer Christian Louboutin, photographer Cindy Sherman, architect Frank Gehry, and industrial designer Marc Newson have been invited by Nicolas Ghesquiere, Louis Vuitton’s creative director to collaborate on a project dubbed “The Icon and The Iconoclasts.”
The powerhouses in the worlds of fashion, photography, and design have been asked to each create a bag of their own invention to reinvent the label’s monogram. The limited edition, highly exclusive bags will go on sale in mid-October and will sell from 1,625 pounds and $2,729 to 3,250 pounds and $5,458. The projects will have a large advertising campaign, a book, and an event in November celebrating its launch.
Delphine Arnault, executive vice president of Louis Vuitton explains that for the collaboration, the company simply went to “those who are among the best in their fields.”
The VP said: “We were interested in people who work with their minds and their hands. I thought it was so interesting – and fun! – to have all of these different points of view on the Monogram. It is inspiring to see how they envision things, to see their perspectives. This is a group of geniuses.”
The project, which celebrates the brands 160th Anniversary, seems to be shaping up to be legendary. There’s no doubt the designs will be highly coveted and sought after by all the bag obsessed individuals out there.
Images courtesy of Louis Vuitton
