Luxury Company Tod’s Is Donating to Maintain Rome’s Colosseum - StyleFT- Style.Fashion.Trend - News, Celebrities, Lifestyle, Beauty & Entertainment - The global style direction.

Rome is a city embracing a long history of gorgeous architectures and cultural heritages, however, protecting these historical remains is a big cultural also financial burden for the Italian government. According to NewsHour, the 2,000-year-old Colosseum is visited by about 5 million tourists every year, but it can only rely on donations from some fashion companies including Tod’s to maintain its operating charges.

The Colosseum was built in 70 A.D, and is facing many external issues so it is having trouble keeping its legacy intact. According to NewsHour, it is “Discolored by pollution with loose stones at risk of falling. This is what it looks like today. The exterior gleaming after two years of patching cracks and cleaning the soot and dust. Before and after.” 25-million-Euro donated by Tod’s was accepted by the government, now restorers are working on the project.

“Preserving the Colosseum meant leaving certain archeological aspects in tact, like these holes. Many once had lead in them to help fasten the stones and decorate the arena, but during the Middle Ages, scavengers stripped the metal out to melt down and reuse. The pockmarked surface is now considered a key historic feature.” Special correspondent Christopher Livesay reported, “Restorers have cleaned over 32,000 square feet of stone. That was just on the outside. Now they have to start the same process on the inside.”

Restorers are doing an extremely meaningful thing, but why did fashion enterprise Tod’s donate and support the project? “Berger (the Colosseum’s Technical Director) says that attitude is changing as Italy follows America’s example, spurring altruism with tax breaks for companies that donate to cultural institutions.” Livesay said, “Pastorello has complained to Italy’s prime minister about the quality of the work, but the Italian government has said it’s satisfied and has only praise for the companies that sponsored the renovations at the Colosseum, the Trevi Fountain, and Spanish Steps. Though consultant Daniel Berger points out, private funds are no magic bullet.”

Restoring ancient architecture costs a lot of time and money, which need constant maintenance and care. The bill on the heritage is countless while the positive outcome is countless.

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