Macy’s Collaborates With Rachel Zoe

Macy’s will be dropping the Zoe by Rachel Zoe collection online today and in 152 Macy’s stores beginning Aug. 15.

“This is a limited-edition capsule collection,” Zoe told Women’s Wear Daily in a 2018 report. “I’m incredibly excited to be able to reach more customers. It’s the first time I am doing a collaboration like this with Macy’s.”

According to a 2018  Women’s Wear Daily report, Her more expensive Rachel Zoe collection also is sold at Macy’s. Zoe by Rachel Zoe has been designed to reach a broader audience and is the latest in an ongoing series of designer capsule collections for Macy’s. Past collaborations have included Karl Lagerfeld, Kinder Aggugini, Matthew Williamson, Yigal Azrouël and Giambattista Valli. It’s a strategy that Macy’s chairman and chief executive officer Jeff Gennette considers a “third bucket” in the pursuit of exclusive merchandise. Macy’s also has a well-developed stable of private brands such as INC, Hotel, and Alfani, and sells exclusive brands such as Tommy Hilfiger sportswear and DKNY.

Featured Image via Women’s Wear Daily/ Zoe by Rachel Zoe collection for Macy’s

“One of the best things about Macy’s is that it specializes in affordable luxury and has a really good perspective on accessible fashion at more affordable prices,” Zoe said to Women’s Wear Daily in a 2018 report. “This is a very logical collaboration,” she added, and for a limited-edition, “It’s a good size collection with suitings, dresses, work looks and day-to-night looks. It’s very diverse with something for everyone. Personally, I love the metallic suiting. It’s something I live in and have become known for. I also love the really crisp shirts and I am excited about the printed pieces and maxidresses. There’s also a lot of footwear….It’s polished but feminine.”

The collection is priced from $89 to $169 and “has everything the busy woman needs to transition her look from a day at the office to a night out on the town,” Macy’s said to Women’s Wear Daily in a 2018 report. “A staple of the Zoe by Rachel Zoe collection is the juxtaposition of feminine pieces with structured designs that offer women the freedom to mix up their everyday look.”

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