Anyone who’s been paying attention to recent news already knows a thing or two about eco-friendly fashion. After all, the notion of ethical fashion is quickly becoming a buzzword in the fashion industry, as more and more companies attempt to adopt more humanitarian and planet friendly policies. A task which makes perfect business sense, as more and more consumers seem to be showing a preference for ethical brands.
One brand in particular that has made recent headlines about its changing policies is Madewell. Like its sister store J Crew, the retailer has recently changed its sizing to be more size inclusive, even embarking on a collection with designer Karen Walker that included plus sizes.
The brand is now looking to make progress on the front of being more eco-friendly by releasing a new selection of denim. The new six-piece line will be “created with 65% fewer chemicals and 75% less water than conventional fabric.” Each piece will be manufactured from organic, non-GMO cotton from Italy. The initiative will officially be called The Eco Collection.
The collection will not include all of the store’s denim offerings, however, it will provide a pretty good range. The Eco Collection includes a cropped denim jacket, four different types of jeans, as well as some skinny overalls.
Below are just some examples of the line:
Featured Image(s) via Madewell