Massage Envy Is Launching A Body Care Line

Massage Envy expanded from services to goods and services after 16 years of business.

They launched their first body care line in every one of Massage Envy’s 1,180 locations last week. CyMe Boost is a collection of six serums devised to enhance and customize the massage experience.

“This is our biggest development since Massage Envy as a brand filled white space for therapeutic massage,” Joe Magnacca, the chief executive officer of Massage Envy, said to Women’s Wear Daily in a 2018 report.

According to a 2018 Women’s Wear Daily report, boost is just the latest addition to Massage Envy’s menu under the direction of retail industry veteran Magnacca, as he continues to drive growth across the franchise network. He’s confident there is fertile territory tying together full-body massage and skin care, especially since Massage Envy is a major player in both. Massage Envy has performed more than 135 million massages and facials since it was founded in 2002.

“There really haven’t been any innovations on the massage side in the last 20 years,” said Magnacca to Women’s Wear Daily in a 2018 report. “There is a trend for skin care for the total body and we think it is going to really take off. We saw a place where we could innovate.”

Massage Envy is really innovating the massage experience to create a more personalized treatment.

“CyMe Boost helps you personalize your massage experience by helping you target specific skin care concerns. These six highly-concentrated serums infused with ingredients that can help clarify and balance the skin, or help promote a radiant, more youthful-looking appearance. Whatever your skin care needs may be, there’s a Boost for you,” According to the Massage Envy website.

“Skin care goes beyond the face. Your skin is your body’s largest organ, so give your skin the full body attention it deserves with new highly concentrated serums, massage lotions and enhancements.”