Amy Adams will be the new face of the Italian fashion house Max Mara. Adams is replacing Jennifer Gardner, who was Max Mara’s first celebrity spokesperson.
Born in Italy, the ‘American Hustle’ actress posed with Max Mara’s Signature and Margaux bags in a new campaign photographed by Mario Sorrenti. In pictures, Adams wears a light-brown coat that compliments her luxurious red hair famously. Her pose seems spot-on, putting her long legs on partial display underneath the flowing trench coat. Amy’s near-alabaster complexion and bright blue eyes blend well with her deep red manicure for an image that seems timeless.
Max Mara’s president of public relations, Giorgio Guidotti feels that celebrities have given their brand a timeless image. In a Women’s Wear Daily interview, he said, “Jennifer Gardner was the first celebrity we worked with and the feedback was excellent.”
Max Mara recently enjoyed considerable growth after a bump in investments in handbags and accessories. The fashion line’s communications budget was boosted to allow Amy’s campaign to cover places such as, Dubai, Russia and China.
The Max Mara fashion house was officially established in 1951. Max Mara designers proved to be among the most important names in the fashion industry, which included Dolce & Gabbana, Luciano Soprani and Guy Paulin. The company has approximately 2250 stores across 90 countries.
Amy Adams is slated to play Lois Lane in “Batman vs. Superman: Dawn of Justice” in 2016 and Margaret Kane in “Big Eyes,” which will be released later this year.