Designer Michael Kors debuts his Fall 2015 ads featuring models Natasha Poly and Karmen Pedaru. Poly modeled for Kors’s Michael Kors line and Pedaru featured in MICHAEL by Michael Kors.
Thanks to photographer Mario Testino the models look unstoppable in the vintage-based setting. Poly’s set is shot within a luxurious Rolls Royce and Pedaru is photographed with model Benjamin Eidem in the background deboarding a plane and jumping into his convertible.
Images via Michael Kors/Mario Testino
One can see the ads as of July in magazines such as, Vogue, W, Vanity Fair, Harper’s Bazaar and Tatler, in both the US and European editions. On top of being featured in magazines, the ad will also appear on several online media outlets and social media platforms.
With these new ads Kors will began construction on his new distribution center in the Netherlands, making it easier to supply his European and Middle Eastern market. The center is planned to be eco-friendly equipped with LED interior lighting and a solar-panel roof.
The chairman and chief executive for the Kors brand, John D. Idol told WWD, “The scale and sophistication of the facility reflect our commitment to substantial growth across all channels of distribution in both Europe and the Middle East.”
With this Kors also plans to expand his retailers to Asia and will be opening a new store in Tokyo’s Ginza District for the fall.
“Japan is a key market for our continued development in Asia. The importance of Tokyo to luxury and fashion retailing makes this the right place and time to open our first store showcasing every facet of the Michael Kors brand. We look forward to offering the full breadth of our product assortment, presented with our signature glamour, chic and superlative service, to our Japanese customers and tourists traveling to Tokyo,” Idol told WWD last fall.