More than 15 years ago Dr. Howard Murad coined the term Cultural Stress. He published a book called “Conquering Cultural Stress” in 2015.

Now he’s developed a product to help deal with skin issues caused by modern-day pressures.

According to a 2018 Women’s Wear Daily report, Revitalixir Recovery Serum makes its debut Aug. 9 on the brand’s web site, followed by availability in Sephora, Ulta Beauty,, and Massage Envy. The launch coincides with its retail partners’ efforts to boost wellness-based skin-care ranges. Eventually, Revitalixir Recovery Serum, which retails for $89, will be in 2,300 doors and in 42 countries.

Industry sources estimate the new item can add at least $3 million in sales to the roughly $150 million the company produces per year. Murad would not comment on sales.

However, Dr. Murad believes stress relievers will become a crucial step in skin-care regimens — perhaps as commonplace as SPF — suggesting there are opportunities for incremental sales. “I think this is a disease that we have not pinpointed, but it is as critical to me as anything else because it affects the whole body,” Murad told Women’s Wear Daily in a 2018 report. “Modifying it is something we must do.”


According to Murad, Stress is proven to cause breakouts, dry and dull skin as well as fine lines and wrinkles. “We can’t change or fix stress and it is only going to get worse,” he said. “When you are under stress, you are more likely to have breakouts and what I call polka-dot skin syndrome [spots where pimples were]. You are also not sleeping because you have more stress and your also get more fine lines and circles around your eyes.”

According to a 2018 Women’s Wear Daily report, Revitalixir Recovery Serum features a formula combining ingredients such as cannabis, caffeine, hyaluronic acid, niacinamide and Wild Indigo. The latter is rich in specific sugars that have been shown to have a positive effect on the negative, visible skin concerns induced by stress and cortisol.

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