Namie Amuro’s Second Collaboration With H&M

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Japanese recording artist, dancer, model, actress and entrepreneur, Namie Amuro will drop her final fashion collaboration with H&M Aug. 31.

According to a 2018 Billboard report, “Due to the huge success of the first Namie Amuro x H&M collection launched in Japan, Hong Kong, Macau and Taiwan in April, the fall/winter campaign will add China and South Korea to the countries carrying the line. With approximately 600 stores in six countries, this will be the largest local campaign initiated from Japan for the fashion brand.”

“H&M teased a look from the second Amuro collection featuring the “Hero” songstress rocking a white collared shirt and baggy grey sweater over trendy wide striped pants, with a black suede baker boy hat as a finishing touch,” according to a 2018 Billboard report.

The Namie Amuro x H&M collection will go on sale Aug. 21 in stores and online.

Namie Amuro will be retiring from show business Sept. 16.

She has been a leading figure of the Japanese entertainment industry since the early 90s. Amuro is known for breaking the youthful idol stereotype with her experimentation with different music styles in Japan and throughout the Western world, as well as visual imagery in music videos and on stage. Due to her longevity and resilience within the industry, she is referred to as the “Queen of Japanese Pop.”

She has sold more than 38 million records in Japan alone, Amuro is recognized as one of the best-selling artists in Japan by Oricon. Her debut solo album Sweet 19 Blues was the best-selling Japanese album for a brief period, and has been noted for her work at several award ceremonies, including being a recipient at the World Music Awards, Japan Record Awards, Japan Gold Disc Awards, among many others. Outside of music, Amuro has one son with her ex-husband Masaharu Maruyama. On September 20, 2017, Amuro’s 40th birthday, she announced that she would retire from the music industry in September 2018.

I tend to focus my attention outwards and am drawn to the external world of action. I learn a lot about the world through experience. Focusing on what I have seen, heard, or touched, gives me the ability to develop a practical and realistic outlook on the world. Making decisions based on impersonal criteria like principles and logic is very important to me.I accept responsibility for my actions. When I succeed, I accept the satisfaction of the achievement, and if I do fail at something, I learn from it and do better next time. I feel confident in my abilities and am accepting of myself. I have good time management skills. I am able to fit the most important things in life into my schedule. I have a strong sense of goal commitment.

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