New Era Collaborates with Professional BMX Athlete Nigel Sylvester

Professional BMX Athlete Nigel Sylvester

Professional BMX Athlete Nigel Sylvester: New Era, a sports and lifestyle company, and professional BMX rider Nigel Sylvester have inked a multi-year partnership agreement.

Sylvester will offer his “unique and authentic style to several upcoming projects” as part of his role as a creative advisor and brand ambassador for New Era.

Professional BMX Athlete Nigel Sylvester

The first joint effort is a reimagined New York Mets cap—a red and black version that pays homage to Sylvester’s hometown in Queens—that bears the GO brand’s emblem and the BMX star’s personal message.

Later this year, Sylvester will take the lead in conceptualizing the creative direction for the photoshoot for New Era’s seasonal NFL gear collection.

Also, in May, New Era will be celebrating National Bicycle Month by partnering with the Nigel Sylvester Foundation.

Nigel is an amazing athlete and pioneering BMX rider, but his artistic expression and style offer a new, unorthodox take on storytelling, according to Mark Maidment, senior vice president of brand for New Era Cap.

“We are excited to reignite our partnership with Nigel because he shares New Era’s vision for original, authentic design that breaks new ground and expands possibilities in sport and culture.”

According to Sylvester, it is a once in a lifetime chance to work with a legendary company like New Era and inject my creative perspective into certain ads.

I am grateful to the community that has supported me throughout my path, and this cooperation enables me to create something unique for my fans and enthusiasts while also giving back to them. Working together, we’re doing more than making things; we’re sharing narratives and igniting a spark in the minds of future generations.

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