Men who don’t know how to do your laundry, consider Nudie Jeans to be your saving grace. Because when you have a pair of Nudie Jeans, you don’t have to wash them for six months. Nudie Jeans consider denim to be alive, a commodity to be cherished and worn every day in order to maximize its comfort and the natural beauty of a well-used pair of jeans.
Six months of no washing. If you have a stain you want to remove, just dab with a wet cloth. If the jeans contract an unusual smell, air them out on a clothesline. If they still look or smell dirty, then maybe wash the jeans, but go as long as you can. Wear them every day. Let them conform to your lifestyle. Let them age.
Nudie Jeans believe that part of the magic of denim, real denim, Nudie denim, is how it marks the way that you live. Whether you work in an office or outdoors, the denim is marked by what you do. This makes your jeans truly original because whatever stains and scrapes appear during the break-in process tell your story.
Nudie Jeans are made with fabric that comes from Turkey, Italy, and Japan. The cotton is certified organic. Nudie Jeans believe in never throwing away a pair of jeans, no matter what abrasions or holes they have, and encourage all owners to donate the abandoned pair to one of the stores in London, Goteborg, or Stockholm.