Geena Tok, who is based in Shanghai, worked at Nike for 17 years. Most recently, she was managing director and chief merchant, direct-to-consumer, at Nike China, leading the brand’s stores and e-commerce business there, according to a 2018 Women’s Wear Daily report.
Today she was named Pandora’s, the Danish jeweler, new managing director.
According to a 2018 Women’s Wear Daily report, At Pandora, she will report to Kenneth Madsen, president of APAC. She succeeds Anthony Asinas, who has become the brand’s managing director for Hong Kong and Macau. Pandora earlier this month said that its chief executive officer Anders Colding Friis will step down from his role at the end of August after a disappointing performance by the firm in the second quarter, which was the first full quarter with collections from Pandora’s new design team. His successor is yet to be announced.
Revenue growth from Pandora’s core charms business declined 7 percent in the period, throwing off the company’s annual projections and prompting staff cuts. The company, which saw a decline in profit last year, said it is laying off around 400 workers, including more than 200 in Thailand, where it recently opened a new factory, according to a 2018 Women’s Wear Daily report.
This year Pandora took a $1 billion dollar plunge and according to a 2018 Bloomberg report, after cutting the revenue and profit outlook and then announcing almost 400 jobs cuts in a subsequent release, the CEO said in a statement that Pandora is “on the right long-term direction.” The warning will “put the continuity of the management team and the board in question,” said Zuzanna Pusz, an analyst at Berenberg, while RBC analyst Piral Dadhania said that the management’s “ability to deliver is now under close scrutiny.” Soren Lontoft Hansen, an analyst at Sydbank, said that “trust in the communication from management has suffered yet another blow.”
