Parley For The Oceans Is The Number One Environmental Non-Profit For The Fashion Industry

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The environmental non-profit, Parley for the Oceans have discovered how to tap into fashion’s influence.

“Parley has to date over 700 company requests and we are very selective and very precise in picking the ones we feel could become ocean champions,” Gutsch tells Fashionista in a 2018 report.

According to a 2018 Fashionista report, Cyrill Gutsch founded the environmental organization in 2012 to fight against the destruction of oceans with a focus on plastic pollution, has partnered extensively with Adidas, G-Star Raw, Net-a-Porter’s Porter magazine and Stella McCartney, among others, and has found vocal advocates in models like Juana Burga and Anja Rubik. According to Gutsch, those partners represent just a few of the many that have sought to work with Parley.

Just like the organization began in 2012, Parley for the Oceans addresses major threats toward our oceans.

According to the non-profit’s website, Our oceans are the most important ecosystem of our planet. Parley believes in the power for change lies in the hands of the consumer, the power to shape this new consumer mindset lies in the hands of the creative industries.

“Artists, musicians, actors, filmmakers, fashion designers, journalists, architects, product inventors, and scientists have the tools to mold the reality we live in and to develop alternative business models and ecologically sensible products to give us earthlings an alternative choice, an everyday option to change something,” explained on the non-profits website.

Adidas paired up with Parley for the Oceans to repurpose the millions of pounds of plastic currently polluting the world’s oceans. Instead of remaining waste, Adidas has found a smart way to use recycling to their (and the planet’s) benefit, according to a 2018 Business Insider report.

Adidas’ collection with Parley currently includes 102 products. These products include apparel, swimwear, and footwear.

“Adidas finding a use for that waste that not only takes it out of our oceans (meaning less ending up in sea turtles stomachs and our own), but also provides its usual Adidas-sized revenue boost that helps provide us with a healthy market, too,” explained by Business Insider in a 2018 report.

I tend to focus my attention outwards and am drawn to the external world of action. I learn a lot about the world through experience. Focusing on what I have seen, heard, or touched, gives me the ability to develop a practical and realistic outlook on the world. Making decisions based on impersonal criteria like principles and logic is very important to me.I accept responsibility for my actions. When I succeed, I accept the satisfaction of the achievement, and if I do fail at something, I learn from it and do better next time. I feel confident in my abilities and am accepting of myself. I have good time management skills. I am able to fit the most important things in life into my schedule. I have a strong sense of goal commitment.

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