The Penn Fashion Week (PFW) took a new turn and saw increased attendance this year, according to The Daily Pennsylvanian.
The fashion week was organized with the help of the Penn Fashion Collective, the Wharton Retail Club, and Delta Sigma Pi (the business fraternity).
Events focused on the entire path of retail fashion, from design to store shelf, according to the Chief Operating Officer for PFW, Daniel Jacobs. Other student organizers included Cat Ding and Mindy Zou, seniors from Wharton.
The theme of idea-to-retail, or “Fashion 360” meant that previous years’ emphasis on business changed to include the creative side of the industry. Emily Cheng, president of the Penn Fashion Collective, said that the show was “very different” from prior events.
Zou said it was “great” to give students a perspective of the creative side in retail.
The business perspective, of course, remained a part of the Fashion 360 overview. Sisters and businesswomen Arielle Charnas and Danielle Nachmani were the keynote speakers on Monday. Charnas founded SomethingNavy, and Nachmani has her own business and is a stylist. The two discussed multiple facets of the fashion business, from advertising, to balancing work and personal life, to strategy, with Jacobs as a moderator.
Ding said that Charnas and Nachmani’s name recognition drew more students who weren’t very exposed to the fashion industry.
Throughout the week, there was a different featured industry focus every day. Ludwig Heissmeyer, Carolina Herrera’s Design Director, made an appearance on Tuesday for the design day. On Wednesday the focus was on production, and Thursday’s talks centered on sales.
The events culminated with a fashion show titled “Neo-Renaissance” on Saturday. students ran the show, and the clothing featured was student-designed and -modeled, with work from several universities.
The numbers topped former years’ attendance records, according to Zou. Monday’s keynote had about 100 attendees, and during the rest of the week there were 40 to 70 students at events.