Perry Ellis just recruited model Mikus Lasmanis to be the face of the advertising campaign for their new fragrance Cobalt.
Mikus was snapped in a classy black and white photograph, taken by Daniel Jackson. As the idea for the fragrance is to be a fresh modern scent, the classic black and white photo definitely works to portray a simple, yet classic feel.
Mikus, casually carrying around the oversized bottle, adds the masculine, attractive male dominance and assertiveness needed to embody the scent and it’s overall campaign.
The fragrance itself invokes a sensuality in the senses, as it has notes of Italian Bergamot, mandarin oranges and ginger roots, which is met with hints of rosemary, clary, sage and Mediterranean fig. They are built from the robust foundation of sandalwood, cognac wood, chasmeran and white amber musk.
Calling all men! If you want something that makes you stand out and entice your significant other, this is a must have fragrance!
