During the Burberry Prorsum’s Fall/Winter 2014-2015 in July, the British fashion house announced that they would offer its customers the chance to personalize the classic Burberry poncho and scarf with their initials. Starting September, you can visit www.burberry.com or a Burberry store for a personalized item.
Last year, Burberry launched an innovated digital experience; allowing its customers to select items from the label’s Fall/Winter 2013-2014 collection straight from the live runway Internet broadcast and use an online tool to personalize the designs with their initials.
This year, Burberry updated the experience for its consumers with the launch of a new personalization service for two of the labels classical pieces, a poncho and a scarf from the Fall/Winter 2014-2015 collection.
The announcement was executed on the runway finale; each poncho was marked with the initials of the model wearing it, with EC for Edie Campbell, JS for Joan Smalls and MF for Malaika Firth.
So, as from September you will be able to customize the designs with up to three characters of your choice.
