POPSUGAR Is Launching A Ready-To-Wear Collection For Kohl’s

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The trending line of thought on the street is: if celebrities like Rhianna and (now) Rosie Huntington-Whitely can launch their own line of merchandise, why can’t I? At least, that’s what POPSUGAR is set out to prove. First it was was their Popsugar Beauty line, available exclusively at Ulta. Now, they’re making a venture into the fashion market.

The media company’s co-founder Lisa Sugar announced yesterday that they would be launching their first  ready-to-wear collection with Kohl’s this fall. No official photos of the actual merchandise has been dropped yet, but the Popsugar website, as well as Kohl’s Instagram has revealed sneak-peek mockups of three of the designs that are to be part of the collection.

Image via Popsugar

The three looks encompass the classic autumn/pre-autumn silhouettes like trench coats, cardigans, and slouchy trousers, and palettes of dark khaki, army green, blue and black. Each featured look caters to a different occasion and style, ranging from a casual city streetwear look, to a more sophisticated office ensemble, and a cutesy Sunday brunch floral dress. The wide range is hopefully a promise of looks that will suit a variety of tastes and functions for the cold-weather season.

Popsugar describes their upcoming clothing line as “flattering, playful, sporty, and slightly preppy. We designed clothes you can live in, play in, and love in.” The style is certainly in line with the media company’s bright and buoyant concept that appeals to many contemporary young women who love to sport a clean, modern, and effortless wardrobe.

The collection will be available to shop both online and in stores at Kohl’s by this fall. That’s still a whole summer away, with plenty of sales in between to keep us busy until then. And when sweater season does roll around, we’ll be sure to check out this collab with hopes of a few new cozy pieces.

Korean-born writer and student from Vancouver, Canada. Currently studying at Biola University and writing a novel. I like chunky ice cream in almost any flavor except cherry, banana, praline, and chocolate, Chicago mix popcorn, and ube-flavored anything. I have more pink in my wardrobe than Elle Woods and buy more lip products than I should. Active on IG as @theurbanroyal with daily style, life, travel and food inspo.

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