Next week, Prada plans to launch its new perfumes, La Femme Prada and L’Homme Prada, master brand scents that aim to encapsulate the idea of the Prada man and woman.
Breaking with tradition, Prada plans to release the two fragrances simultaneously, as two parts of a whole rather than as a separate fragrance for men and a separate fragrance for women. Prada has been working with Puig on their fragrances for 13 years now, and this new line is no different. Puig chief brand officer Jose Manuel Albesa spoke with WWD, saying that the new fragrance is true to the Prada brand, “classic, with an unexpected twist.”
The two scents indeed fit with that vision; both are wearable and unique. Part of the fragrances’ theme is the idea of multiple characters, as Prada is well aware that their brand is not meant for just one type of person, but anyone celebrating ‘individuality and difference.’
La Femme Prada is formulated with sensuality in mind, with notes of ylang-ylang, beeswax, vanilla and tuberose. Vetiver is the top note, and the base is the exotic floral frangipani, also known as plumeria. The frangipani note is meant to be the ‘unexpected twist’ of an otherwise classic feminine scent. It will retail in the U.S. for $130 for 3.4 oz., $95 for 1.7 oz and $67 for 1.2 oz.
L’Homme Prada is also classic yet unexpected, comprised of traditional iris and amber, with neroli, patchouli, and geranium notes. Albesa says of the scent, “We took classic ingredients, twisted them and showed them in a different way.” It is set to retail in the U.S. at $120 for 5 oz., $98 for 3.4 oz and $78 for 1.7 oz.
The fragrances will launch together next week in four Prada boutiques worldwide: the global flagship in Milan, the Fifth Avenue store in New York, a store in London and two stores in Paris including the Galeries Lafayette. The global rollout will continue over the rest of the summer, with the fragrances coming to U.S. markets in August.