Italian fashion juggernaut—and maker of that oh-so-nineties black nylon backpack that every girl wanted growing up—Prada has re-designed their website to be more buyer friendly. The site, available in English, Italian, German, Spanish, and French, is minimalist chic—which is aesthetically balanced with larger-than-life photographs of accessories, adverts, and runway show snapshots.
Everything is controlled by the menu on the top of the screen, which can transport your screen from contemporary travel essentials, to the colorful world of Prada fragrance with the simple click of a cursor.
Prada is not the only major fashion player that has invested more time, money, and effort into their e-commerce site (Tom Ford has also done the same). But with some major designers still hesitant to plunge into the world of cyber-shopping—fashion houses like Chanel and Dior decline to in an effort to keep an air of exclusivity around their timeless labels—the jury’s still out on whether e-commerce hinders or betters a designer brand. While some consumers may see it as a convenient opportunity to shop whenever, other, more conservative customers see the move as too modern—or just plain unnecessary.
Will Prada’s recent e-commerce plunge inspire other high-end designers to do the same? Or are some things just not meant for the world wide web?
Edited by Kim