Pringle of Scotland celebrates their 200th anniversary with their new fall 2015 campaign featuring Albert Watson’s photos of British model, Stella Tennant, and English actor, Luke Treadaway, as well as his creative artistic images of the Isle of Skye in Scotland.
Along with artistic collaborations with Watson, who had a handful of his images featured in this years London’s Serpentine Gallery, Pringle worked with an exhibition at the National Museum of Scotland in Edinburgh called “Fully Fashioned: The Pringle of Scotland Story,” which premiered in April and runs till August 16. And that is not all, the brand also collaborated with Michael Clark Company who created a film series that displays the movement of knitwear which was also shown at the Serpentine Gallery during London Fashion Week.
But still the biggest creativity goes to Watson and his scenic shots.
“[The Pringle shoot] is all about the juxtapositions; textures from the Isle of Skye integrated with the textures of the collection. We approach this in a classic manner, but with strong portraiture. Shooting was more about the persona with the texture of the clothing,” Watson shares with WWD.
Pringle has been celebrating their 200th anniversary since their menswear fall 2016 show in Milan. This special show featured a live performance by Clark’s company members while they wore Pringle knits and even pearls and black twinsets and long white underwear. And if you ever dreamed about your own custom-made cashmere sweater, on their online site, Pringle offers their Deconstructed project. Deconstructed allows users the ability to customize their own cashmere knitwear pieces right on their computer.
The campaign will be shown in U.S., U.K., Italy and China editions of various magazines like W Magazine, Vogue, GQ, Wallpaper, Harper’s Bazaar, Gentlewoman, Fantastic Man, i-D and Elle.
Photos by Courtesy
