Raf Simons Introduces CKEST1978

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Since joining Calvin Klein two years ago as Chief Creative Officer, Raf Simons has been leading the creative strategy of Calvin Klein globally, becoming the first person to have complete creative control over the brand since Calvin Klein himself. Simons works across several categories and oversees aspects of marketing, communications, visual and creative services, and store design.

On July 13, Simons launched the brand’s new sub-label: Calvin Klein Jeans Est. 1978, which combines the best parts of Simons’s runway collections with Calvin Klein’s American heritage origins. The sub-label incorporates graphics and streetwear elements, which will certainly appeal to the influx of menswear customers who have made Off-White’s Virgil Abloh an undeniable force and streetwear-focused Supreme a billion-dollar brand.

via Calvin Klein

Even more, the sub-label is affordable, especially compared to other beloved streetwear brands. T-shirts for Calvin Klein Jeans Est. 1978 start at $60, which is a bit lower than the $75 t-shirts from A.P.C. or $100 shirts from Acne Studios. Sweatshirts cost around $200. Prices for outerwear range from $350 to $700. These prices verge on luxury, but still remain within reach for a lot of men.

via Calvin Klein

And at an affordable price, you get a lot of design. The collection features denim jackets, puffer jackets, western shirts, and jeans printed with the American flag and galloping horses. An image of Brooke Shields’s silhouette from her iconic Calvin Klein Jeans campaign in 1980 is printed all over pants and trucker jackets. The graphic, depicting Shields kicking her leg into the air, can also be seen on hoodies and sweatshirts.

via Calvin Klein

This new label adds a creative twist to what already made us love Calvin Klein in the first place. I think it’s safe to say Raf Simons has done it again.

Shop Calvin Klein Jeans Est. 1978 at CKEST1978.com or at Calvin Klein’s Madison Avenue store in New York City.

My name is Lindsey and I love anything related to fashion. In my free time, I enjoy writing, reading, painting, and photography. I love cherry blossom trees and sunflowers. I like to get involved in anything creative and challenge myself to try new things. I love music and dancing. My favorite song is "Best Part" by Daniel Caesar and it reminds me of sunshine. My motivations include ice cream and my dog.

    • Corrada Spatola

      I’m a fan of Calvin Klein’s jeans and can’t wait to get my hands on this collection!

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