Rag & Bone partnered with Discovery to support Project CAT.
ProjectCat, Inc is a non-profit, environmentally conscious, animal welfare organization dedicated to assisting felines in need in our local community.
The non-profit was founded by Gail Mihocko in 2002 after doing cat rescue for 3 years and realizing the need for a cat facility in southern Ulster County. She is a biologist and birder who has spent several years studying the Common Raven in the Shawangunk Mountains. After practicing ecology and natural history for 10 years, she decided to follow her heart and instinct and devote her time and energy to help alleviate the horrendous overpopulation of stray and abandoned cats., according to the non-profit’s website.
Their mission is to alleviate the suffering of cats by providing rescue, shelter and humane care with the ultimate goal of placing them into permanent homes.
There are fewer than 4,000 tigers left in the wild due to habitat loss and illegal poaching. Project CAT’s aim is to improve resources for security measures in the wild, increase monitoring of tiger populations, maintain land corridors to improve connectivity for wildlife movement, and implement measures to reduce wildlife conflict, according to a 2018 Women’s Wear Daily report.
A unisex T-shirt with a tiger on it was designed in collaboration with graphic artist Boy Kong. The T-shirt is being sold on rag-bone.com for $95 and will be available in select Rag & Bone stores.
Rag & Bone followers are encouraged to take a selfie wearing the T-shirt and use the hashtag #projectcat when posting to their social media in the lead up to Global Tiger Day on July 29.
Rag & Bone is supporting Discovery in raising funds to conserve nearly two million acres of protected land in India and Bhutan. A portion of T-shirt sales goes to the World Wildlife Fund, according to a 2018 Women’s Wear Daily report.
