Joyus is trying to become a QVC for the younger set and change the game of online shopping. With the $24 million they recently attained from investors like Disney, Marker LLC, and Steamboat Ventures they just might do it.

Joyus is a start-up that brings you online shopping via video. They specialize in fashion, beauty, and health products.  After you’re done watching the video orders can be placed through the Joyus website or through the video.

Sukhinder Singh Cassidy, the founder of Joyus claims the money will be used to make a higher amount and better quality videos, as well as acquire more studio space.

Joyus makes money by taking 40-60 percent of the revenue of the products they feature. 75 percent of the views of their videos comes from joyus.com. Publishers of their videos include AOL, Yahoo, and People. The publishers of the videos do receive some revenue from Joyus.

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