The #Redlipstickselfie trending on Twitter is more than just a mainstream hashtag; it’s a woman’s cry for change. Victoria Herd, an advocate of lung cancer awareness, has set out to achieve mindfulness of this disease in honor of her mother, who passed away in March after a battle with lung cancer. The 29-year-old was so deeply troubled by her mother’s passing that she is seeking to raise money for the Roy Castle Lung Foundation in her honor.
After witnessing how much money the #nomakeupselfie raised for breast cancer, Herd sought to generate similar results for lung cancer. “My auntie and I put our heads together and came up with the Redlipstickselfie. My mum always wore red lipstick – she couldn’t be without it. Even when she was in hospital she had to have her bright red lipstick on,” said Herd according to This Is Local London.
The red lip may have been her mother’s signature look, but now it’s catching on worldwide – what an honor! The trend has raised almost $2,000 for her chosen foundation, but she has no intentions of putting a limit on the charity.
Lung cancer is the largest killer of women in the UK to date, and Herd is determined to bring the rates down to a minimum. London Evening Standard reported that Herd’s mother had to wait two weeks prior to receiving her first CT scan, and Herd is fighting for earlier detection. The social media campaign that originated in Potters Bar, Hertfordshire has now made way all over the world and is gaining more support every day.
So go ahead and make a change– it’s time to post that #Redlipstickselfie.