Image: Via Perfumes by Rihanna

Between her scandalous and much-discussed “BBHMM” music video, her new deal with Dior, her role as creative director for both Puma and Stance, and finding the time to be a fashion and pop icon, Rihanna has just dropped a new fragrance in the meanwhile. If you’re starting to feel like somewhat of an underachiever, don’t worry, you’re not alone.

Rihanna’s Ad Campaign for Rouge was banned in the UK for being “too provactive.” Perfumesbyrihanna

In great contrast from her last perfume ad campaign for Rouge, in which the singer stripped down to nothing but a pair of high waisted black briefs and pumps, Rihanna’s latest ad for her fragrance, Ri Ri, features a dolled up Rihanna looking very innocent in a bubblegum pink ensemble complete with dainty gloves and pearls on each wrist. Her fiery hair is voluminous, matching her ultra feminine get-up. It’s safe to assume that, unlike her Rouge ad, Ri Ri won’t be banned in the UK for being “too provocative.” You can find all of Rihanna’s perfumes at PerfumesbyRihanna.

Excited to announce my newest fragrance “RiRi”… coming soon! #ThisIsRiRi

A photo posted by badgalriri (@badgalriri) on

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