Rihanna is now tackling men’s fragrances after releasing her fragrances for women in 2011, when she released Reb’l Fleur. After releasing her first women’s fragrances she also released three more under Parlux Fragrances Inc.
Her new men’s fragrance scent will be called Rogue Man, which will be released in September. This is something Rihanna has always thought about doing, as the president of Parux Donald Loftus stated to WWD, “
The whole men’s category for us is trending very well.” Continuing, “[Creating a men’s scent] has been something Rihanna has wanted to do since the beginning.”
Rihanna released the ad campaign for her upcoming men’s fragrance. The pictures are in black-and-white and depict Rihanna hugging herself while the bottle for Rogue Man is beside her. The ad is meant to appeal to wider audiences; however, it’s hard to know how someone will perceive the ad.
“We don’t know if a man will react to this, if a woman will buy this for her boyfriend or [a man] is hoping to turn into the guy that’s in the ad,” Donald Loftus explained to WWD. “The first bottle may be sold to a Rihanna fan, the second bottle [will be] because the bottle and the juice are just really fantastic.”
