Rihanna’s Risqué Fragrance Ad Banned In The UK


Rihanna’s new Rogue ad has stirred up controversy in the UK. The risqué advertisement features Rihanna wearing nothing but a pair of black stilettos. Not many are surprised, as the 26-year-old star is known for her infamous sex appeal, but not many are pleased, either. Recent complaints from the public on the poster’s indecency have the ad banned as of today.

The public’s reaction to the ad has been taken seriously, as the objections are due in part to its exposure around children. The poster was flaunted on the doors of a shopping center, which evoked negative feedback from many parents. The ad is supposed to be promoting the singer’s perfume, not her sexual demeanor.

Another voiced concern was that of the poster’s demeaning nature. Many felt it was undermining to women, and that Rihanna was depicted as vulnerable and weak. Parlux Fragrances, the manufacturer of Rogue, denied the obscenity, saying it was only meant to glorify her personality and work, and that the depiction was not inappropriate. They continued to defend the ad in saying that Rihanna was presented as confident and defiant. The British Advertising Standards Authority (ASA) agreed.

The ASA later commented on the poster’s misconstrued message, saying, “While we did not consider the image to be overtly sexual, we considered that Rihanna’s pose, with her legs raised in the air, was provocative.” The agency later enacted location restrictions to target more appropriate maturity levels and ages.


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