“We are thrilled to launch the Sally Beauty Cultivate program,” said Carrie McDermott, President of Sally Beauty. “We continue to be inspired by all of the terrific women entrepreneurs we have met over the years and believe in supporting women who are developing products to make her best accessory, her hair, even better.”
Sally Beauty is the largest retailer and distributor of professional beauty supplies. On June 20, they announced the launch of Sally Beauty Cultivate – For Women by Women, a business accelerator program to help women beauty entrepreneurs grow their business.
The retailer has established a track record of supporting emerging products and entrepreneurs before they were household names.
Sally Beauty is currently looking for innovative hair care products and brands that will address the needs of their customers.
According to a 2018 HomeWorld Business report, The retailer will accept entries from female-owned hair care brands that are looking to expand their business. The top brand will receive $25,000 in financial support, product distribution at the retailer’s website and mentorship from the Sally Beauty team as well as some of their brand’s business owners. They will also receive the opportunity to get their product directly into the hands of beauty influencers at one of Sally Beauty’s monthly influencer events, the retailer said.
According to a 2018 PR News Wire report, Sally Beauty has a long history of supporting female-owned hair care businesses with nearly 1 in 3 sales supporting hair care and hair color brands created or owned by women and 1 in 5 textured hair sales supporting brands founded by African American women. “Sally is a great retail partner as they have been supportive of the Mielle Brand since the very beginning,” states Mielle Organics founder Monique Rodriguez. “Sally works with our brand in creative ways that are beneficial for both Mielle and Sally’s brand.”
Jamira Johnson, vp/digital and innovation at Sally Beauty, added, “We believe there is so much hair care innovation happening every day in women’s homes, salons and communities, and we want to encourage that innovation to thrive and grow.”
