The singer, actress, songwriter, and businesswoman, Rihanna announced the news on Instagram stories on June 7 writing, “Thanks to all the savages out there who literally SOLD OUT the @savagexfenty website! Excited to announce the restock is coming to savagex.com next wed June 13th. Keep an eye out to see whats BACK and whats NEW.”
The midnight drop of over 90 styles resulted in some of the most coveted products being sold out almost instantly. The brand has hinted at a some of the pieces returning and now we finally get confirmation of a sitewide restock.
According to the brand’s website, Music and fashion icon Rihanna embarks on her newest venture: lingerie designer. Inspired to create a line of intimates that celebrates and speaks to all shades and shapes, Savage X Fenty will celebrate fearlessness, confidence, and inclusivity. In partnership with a team assembled from the industry’s elite, the label is braced to disrupt and redefine the marketplace with its accessible price point and full range of nudes.
The inclusive sizing (bras are available from a 32A to 44DD, and lingerie, underwear and loungewear from XS to 3XL) that has been much praised in the media is also a priority for the store’s launch, according to a 2018 Vogue report.
“I approach everything with the same mentality,” Rihanna told press upon the collection’s May 2018 launch date. “It has to be authentic, it has to be from me, my perspective. I’ve wanted to do a lingerie line for a long time, but it was important to me that it be done right.” Though details of the pop-up’s interiors – and whether the Fenty founder will be serving customers herself – are being kept under wraps for now, there can be no doubt it will have Rihanna’s stamp all over it.
On June 13, the Savage x Fenty pop-up shop will open its doors at Shoreditch Studios. This was the second location to house the collection.the first was in New York last month.