The rage of beauty boxes has just began. Sephora, everyone’s favorite one-stop shop for the top beauty products on the market, is joining the beauty box subscription game. Could life get any better?
Sephora will be launching their monthly subscription boxes named Play! in Boston, MA and Columbus and Cincinnati, OH in September. But, don’t worry by 2016 the personalized beauty box will be available nationally.
To compete with all the other boxes out there, Sephora has thought outside the box. The cleaver beauty store developed the name Play! because each monthly box will be themed by a Spotify PLAY!List developed by the company.
Glamour.com reveals the first box, called Uncover The Essentials, will include a Marc Jacobs eyeliner, a GlamGlow mask, a Sephora lipstain, a Bumble and bumble hair oil, an Ole Henrikensen moisturizer and a bonus item, Elizabeth and James Fragrance.
So the first thought is, ‘this is going to be one expensive subscription’, but contain your excitement because just like Birchbox competitors it is only $10 a month! Every box will contain five high-end products each time. Future themes are set to be, ‘Secrets To Dewy Skin’ and ‘The Exclusives’.
But, when will you finally be able to subscribe? Take a look at sephora.com/play to see when Play! will be available in your area.
1 Comment
Uh oh, this is dangerous!