There’s heated controversy in the sports industry as Skechers has decided to sue Reebok for patent infringement. Skechers filed a lawsuit against the close competitor after its claim that designs were stolen from its GoWalk line of personalized shoes.

The Daily Mail reported that Skechers has expressed its concerns to the U.S. District Court for the Central District of California. The shoe company is fighting for trademark rights, as well as the creation of unjust competition.

The GoWalk line begins at approximately $40 for children and $60 for adults. Reebok’s line, Walk Ahead RS, sells between $42 and $55 on Amazon, according to Fox Business.

“Reebok is selling its infringing footwear to Skechers wholesale customers and in other sales channels where Skechers GoWalk is sold, and we believe this is causing us enormous damage,” Skechers Chief Operating Officer David Weinberg said in a press release.

Reebok has not yet commented on the legalities of the case.

Skechers cannot afford to have any company swoop in and take credit for its intellectual development. The Sketchers site explains how the shoes were designed to adjust according to the fit and need of the individual, perfectly complimenting his or her pace and form.

“Skechers has invested tremendous resources into designing, developing, advertising and patenting our Skechers GoWalk product line and has built Skechers GoWalk into a name and look globally recognized and synonymous with Skechers,” Mr Weinberg said in the press release.

A court date has not yet been released, but Skechers plans to step forward and protect the future of its company when the opportunity arises.


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