Cordell Broadus, the second son of Snoop Dogg, has stepped away from a promising football career (he was a wide receiver for the University of California Los Angeles’ Bruins) to pursue work in fashion, according to a 2018 New York Times report.
Taking a break from his undergraduate studies in film at U.C.L.A., he recently walked in the Tommy Hilfiger show in February, and starred in campaigns for Kenneth Cole and MCM Worldwide.
MCM cast Broadus alongside models Jasmine Sanders and Kai Hillebrand for the spring 2018 Viva Life campaign, which was photographed by Tom Johnson. The UCLA student,… was photographed in an MCM varsity jacket and leather backpack that definitely played into his handsome jock persona, according to a 2018 Hollywood reporter report.
His latest project was Made’s Los Angeles Fashion Week.
During Made’s Los Angeles fashion week in 2017, Mr. Broadus unveiled a capsule collection with Joyrich, a sparkly apparel brand from Los Angeles, that featured blue bathrobes and faux fur jackets that were inspired by his father, according to a 2018 New York Times report.
During last year’s Made L.A. fashion show for his debut clothing collection — a line co-designed with Joyrich’s Tom Hirota for a Snoop x Joyrich collaboration — Broadus told The Hollywood Reporter that his dad is both his biggest inspiration and champion.
He stated to the Hollywood Reporter in a 2017 report, the hardest part about designing his debut fashion collection, presented on the runway in L.A. on Saturday, was “convincing my dad.”
“My dad doesn’t treat me like his son when we’re doing business,” he said backstage at the MADE LA event at L.A. Live. “He’s an actual client so I had to approach him as a client.”
His next collaboration with Joyrich will be a tribute to NBA Hall of Famer Allen Iverson. “The clothes will be inspired by how I think he shaped the culture in basketball and the urban community,” Mr. Broadus said to the New York Times in a 2018 report.
