- Inexpensive
Everything on ColourPop’s website is under $10. Seriously, their price range for everything is $5-$8, plus shipping if the order is under $30. It has the price of drugstore makeup with much higher quality and better selection.
- Easy to Buy
Though ColourPop is only available online, it is very easy to navigate their website and order from them. Everything they sell can be found by product type, finish and color so that the customer is not constantly scrolling to find the specific product they want. They also offer free shipping on orders over $30 and will replace products that were damaged during shipping.
- Great Selections
From highlighting and contour sticks to lippie pens and eyeshadows, ColourPop has an excellent line of products. They have 21 shades of blush ranging from peach to purple, 18 shimmering highlighters and bronzers and contour sticks in a range of shades that match, including hard-to-find darker tones. They also have eight shades of brow products and astoundingly, 83 colors of eyeshadow in different finishes. They also have 83 regular lippie pens, along with matching pencils. ColourPop has also recently added Ultra Satin and Ultra Matte lip colors. Colourpop also sells eyeliners in both sticks and gel formulas. Overall, their selection is highly versatile. They have the bright colors and sparkles that appeal to buyers of brands like Urban Decay, but they also have a large selection of mattes and neutrals that work for a less daring consumer.
- Great Quality
Everything on ColourPop’s website has been given high ratings by consumers. Not to mention, the products featured often work as a dupe for a much more expensive product. It came to light a few months ago that Kylie Jenner’s Lip Kits have a nearly identical formula to ColourPop’s. Her Lip Kits retail for $29.00 each on the website, while ColourPop’s Lippie Stix, which come in the same colors, are $5. Its eyeshadows can also dupe for M.A.C. and Urban Decay shades, which retail for $16.00 and $21.00, respectively.
- Cruelty-Free and Vegan.
ColourPop states on their website that they do not test on animals, and are cruelty-free.
Most of ColouPop’s products are also vegan, with the exception of 39 products (out of hundreds) as listed on their FAQs Page. All of their lip products are completely vegan.
