Tag: Asia

Is Barbie Going Out Of Style?

Mattel is the world’s largest toy company, specializing in a range of Barbie toy dolls that cater towards children and kids who have not reached their teen years yet. Unexpectedly, Mattel’s sales have been slumping more than usual, dropping about 13 percent in the first quarter and then dropping a bit more towards the end of March. This came as…

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Style.com’s Moves to E-commerce

Style.com is getting a makeover with their transformation into an e-commerce website. President of Condé Nast, Bob Sauerberg, told Business of Fashion that their plan is to move the style portion to Vogue, and concentrate e-commerce into Style.com. This culmination of content will result in Voguerunway.com. The way the transition will work is that Vogueontherunway.com will feature content that can…

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